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the NFContainer project

TThe NFContainer project is born as a reaction and an alternative to expensive and time-consuming fashion weeks, fashion fairs and fashion exhibitions. The containers are existing pavilions, rooms, or galleries where people can reflect, sit together, to think of a better world. The NFContainer project is a team project, a unique new approach for a global (fashion) platform that will connect people, ideas, inventions and innovations, stimulating local projects that can become global thanks to the digital.

The NFContainer project will connect all creative industries working in fashion in a less formal way. The platforms are more informal and open-minded, creating a realistic dream, creating spaces where we invent the future. Fashion is a fast-growing industry, but let’s slow down to study quality-based research on values lost in greedy consumption. We are living a digital way, connecting globally.

THE MANIFEST

Fashion must become a global healthy industry. Fashion is the second most polluting industry in the world; therefore, we have an enormous challenge to redesign, to rethink together with the different players to reset this industry. We have a dream to create a world with improved ethical behaviour regarding poverty and natural resources, a world that is economically, environmentally and socially sustainable. Starting from using sustainable textiles, producing less but better, we can reduce the carbon emissions; we can reduce our traveling and reduce expenses of fashion events abroad; we can show fashion in all its different aspects to millions of people using digital technologies; those are only a few solutions the NFContainer project is proposing. 

This project does not talk about the past but about the NOW and the FUTURE respecting conservation, education and communication of fashion values related to creativity and commercial success. The NFContainer project is global and updated in real time; it is a manifest against old concepts of Biennales where budgets are too high and transport costs enormous. It is a new concept for failed Fashion Weeks, traumatic fairs and costly fashion exhibitions focused on extravagance making fashion superficial activity. This project wants to address the back and the front (stage) of fashion in a contemporary, performative way. 

[ Curating ]

“if i could, unless we” A NIGHTWALK

“if I could, unless we”

A Nightwalk through Manifattura Tabacchi

Installation curated by Linda Loppa during Pitti Uomo in Florence:

a conversation with the Pitti Immagine concept bringing the city closer to the new premises of the Manifattura Tabacchi project

Monday June 10, invite only (press preview & guest), from 21:30 to 00:00

Tuesday June 11, Wednesday June 12, Thursday June 13, Friday June 14, from 21:30 to 00:00 Manifattura Tabacchi, Via delle Cascine 33, 50144 Florence

 

“if I could, unless we”

A Nightwalk through Manifattura Tabacchi

curated by Linda Loppa 

a project by Manifattura Tabacchi

exhibition set-up and production by Made in Manifattura Collective

“If I could, unless we” is not an exhibition, Manifattura Tabacchi is not a museum.

Me, we, ours, those are the words we want to share with you. By inviting you to Manifattura Tabacchi we come together in several fashion/art/sound/seeing/looking moments. We embrace time. Conditional sentences are talking about general truths, scientific facts, or things which always happen under certain conditions. (Learn English on-line.) By our conditional talks we can try to find out what spaces are and what fashion could or should be, if. By speaking and looking, we can create emotions to share; if not. Unless we are open minded and we think differently. Thanks to our “imaginary” or “immaginario“ we can invent the future; therefore we don’t look back. We will walk and talk together or alone. We will step in the world of another and dream together. In this walk we will avoid the clichés of fashion; no mannequins, no catwalk, no timeline, no storyboard; we walk. Seven designers/artists are offering to share their vision on fashion and not only, while walking through the untouched raw spaces of Manifattura Tabacchi. Manifattura Tabacchi is the driver to challenge our visions; we can do better, we must. Linda Loppa

Designers/Artists/Researchers:

Bart Hess / Lara Torres / Armando Chant / Moses Hamborg / Bernhard Willhelm / Clemens Thornquist / Senjan Jansen

June is going to be an important month as we are opening up new temporary spaces to the public. As the works proceed at Manifattura Tabacchi, we are able to offer the city an even greater programme of initiatives dedicated to creativity and culture. The exhibition curated by Linda Loppa is part of a project designed for Pitti Uomo: we were immediately taken by the idea of a night walk, which evokes a different, reflective dimension, on the line between fashion and art. It is a route which takes in multidisciplinary installations, all created by an extraordinary group of people who have worked tirelessly to bring life to the different parts of the former factory. We were always interested in contributing to this important event and we hope that we have succeeded in putting on a show that expresses the spirit of experimentation that is such a part of the Manifattura project and its vocation for the contemporary.

Michelangelo Giombini, Manifattura Tabacchi – Head of Product Development, May 2019

[ Curating ]

CURATE FASHION!

Curating…A VORTEX

The word “Curating” might be perceived today as a Fashionable concept. To “curate” means to take care of, mostly of an object, or an idea, a vision or a dream. From a tangible object, a coat, a shoe, or a painting, we can transform the idea of curating to a never forgetting experience; space, light, sound, are adding dimensions in witch the viewer will be attracted by the object in order to reflect its meaning, its significance in the history of mankind, its context or influence in the way we perceive creative phenomenon’s and explosions of creativity and craft.

Today “Time” has a very different meaning than a few decades, even years ago; we are living “time” as a “Vortex” bringing together the “past “ and “future”. Today we are living simultaneously in the virtual and in the humanised world; The Vortex bring both experiences together in a new way of thinking, speaking, dreaming, working, curating.

If we think of “curating” an object we immediately think about “Space”. First the Museum space as the most natural environment for a precious object, discovered in the archives of a famous museum. The object, of a great historical value, cannot be exposed to heavy light, needs certain humidity, and cannot be touched. We have regulations made by ICOM, the International Counsel of Museums. (ICOM’s standards and guidelines supply models to museum professionals in order to facilitate the implementation of their good practices in terms of objects acquisition, personnel, conservation of art objects and museum specialism. These standards and guidelines are elaborated by ICOM’s International Committee experts and are recognised by the Executive Council.)

[ Curating ]

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Fashion only moves forward

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