ANALYSING SUMMER 2018 SPRING COLLECTIONS
October 18, 2017
I needed some time to map the Spring 2018 collections seen in New York, London, Milan and Paris. Although defining the different categories was done immediately after the last day of PFW, analysing the styles and the messages behind each designer’s collections took me a while. Although I was not present at all the shows I sniffed out the comments, the reactions of buyers and critics as I sat next to them in Paris or while waiting in the light rain to attend a show. The readings of Suzy Menkes, Tim Blanks, Angelo Flaccavento and Sarah Mower helped me write down my personal comments today.
My division in chapters of style is based on my personal experiences as a retailer. I continue so see design through the eye of the buyer, or through the eye of the sales person I was sitting in front of, the buyer in the showroom trying to act as a go-between to best communicate the message, dream and passion behind the designer’s work.