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Story 13

Story 13

Here we are, at home, stuck to avoid dead or sickness, avoiding a virus that was unknown a few months ago. Today we all know that something, whatever it might be, needs to change; our behaviour, our vision, our values our purpose in life; our travelling, our greedy-ness. It seems we consume as if we are drugged for the new, we buy, we sell, we judge, searching for the latest info, we blog, we write, we create. Even our vanity will change as we will question the fact and the importance to sit on the first row of a fashion show or at least in the section friends, VIP’s. Today we are asking ourselves if all this is relevant, ethical and essential. After this frantic, almost ridiculous lifestyle, we sit at home waiting for the better news, and hoping that dead will pass by our door without knocking on it. We sit at home trying to understand what went wrong. We realize that we were unconsciously looking at every news, cruise, drop, Instagram posts, WhatsApp message, mail, blog to be updated in real time. Even if we know that watching the latest post of Kim and Kourtney Kardashian squeezing their bodies into their skin-tight latex looks during Paris Fashion week 2020 is ridiculous, we wanted to look at it, even a few seconds, immediately rejecting this almost absurd lifestyle not at all connected with ours. Today, isolated at home, we are questioning all this over the top extravagance. Is it or was it all necessary? Are we going to behave better, more civilised, more ethical, more conscious about what we need and what we want to achieve after this traumatic moment of the first half of the year 2020? Life, fashion, must go on, but something will be changed. After having received messages from all over the world, friends, artists, colleges, messages from people who became friends, with whom we realized a great project concerned about our health, our wellbeing our survival in this apocalyptic moment, we will sit down, relieved, but conscious about a needed change. But, humans are created for working, writing, creating, dreaming, making, talking, signing, playing, pro-creating, gardening, weaving, painting, drawing, believing, embracing, cooking, dressing, socialising, organising, sharing, learning, transmitting knowledge. Humans are not put on the earth to sit alone, isolated; we are made to create a community, a society, and even a fashion week.

Linda Loppa
March 28, 2020

[ Opinion ]

Story 12

I am in the clouds, its misty; where am I? In the sky between the gods? No, I am on the ground looking at the clouds feeling the gods on my skin. From here I can see them, the designers, the gods of fashion, searching for immortality;

[ Opinion ]

2020 = RED

STAZIONE LEOPOLDA waiting… fr Stefano Pilati’s show


[ Opinion ]



October 18, 2017

I needed some time to map the Spring 2018 collections seen in New York, London, Milan and Paris. Although defining the different categories was done immediately after the last day of PFW, analysing the styles and the messages behind each designer’s collections took me a while. Although I was not present at all the shows I sniffed out the comments, the reactions of buyers and critics as I sat next to them in Paris or while waiting in the light rain to attend a show. The readings of Suzy Menkes, Tim Blanks, Angelo Flaccavento and Sarah Mower helped me write down my personal comments today.

My division in chapters of style is based on my personal experiences as a retailer. I continue so see design through the eye of the buyer, or through the eye of the sales person I was sitting in front of, the buyer in the showroom trying to act as a go-between to best communicate the message, dream and passion behind the designer’s work.

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Fashion only moves forward

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