The New Fashion Container project is born as a reaction and an alternative to expensive and time-consuming fashion weeks, fashion fairs and fashion exhibitions. The containers are existing pavilions, rooms, or galleries where people can reflect, sit together, to think of a better world. The NFContainer project is a team project, a unique new approach for a global (fashion) platform that will connect people, ideas, inventions and innovations, stimulating local projects that can become global thanks to the digital.
The NFContainer project will connect all creative industries working in fashion in a less formal way. The platforms are more informal and open-minded, creating a realistic dream, creating spaces where we invent the future. Fashion is a fast-growing industry, but let’s slow down to study quality-based research on values lost in greedy consumption. We are living a digital way, connecting globally.