Fashion will never die. It’s dominating our life and we are prisoners forever. Even when it decides to kill you can run but you will be unable to escape. Fashion is a strong animal eating you up like nothing in one big hug killing you slowly swallowing your blood. It’s a constant fight between you and fashion, the animal, the beast. Because the beast is hungry for new food, for new ideas, for new fashion it is impossible to capture. You can once in a while escape, but then you might call yourself lucky. You might run away and hide but fashion will find you. It’s like a virus, it enters your body, eats you up from the inside and then you throw it up. Once in a while you can escape by thinking of another obsession. Like work. Work is a good antidote for fashion, because it justifies your sickness. If you are obsessed by dress, you can be obsessed by work. Work is more valuable, more noble and much more useful to society. Society can easily live without fashion but not without work. So why is this hunger coming up such as a fever and is not fading away still when it is consumed? It must be a compensation of something, a drug against the emptiness of life. But maybe the beast fashion is kinder then we think, maybe it is simply to make us happy. Can we fight happiness? Of course not, we should embrace it and be even more happy to be able to have this horrible hate and love relationship with the beast. It’s all a game, isn’t it? A game of seduction and power; a game of hunting and be hunted. It depends what side you prefer; the hunter is equipped with technology but the beast is smarter. So either you run or you shoot the beast. But let us not dramatise the situation. The hunter is enjoying the beast on the run and the beast is thinking poor guy, I will eat him within a few minutes from now. So game goes on and meanwhile we are excited of playing a game. So please fashion, the beast, make new role models, new games so we can keep running and running and enjoying more and more of this enchantment. We are enchanted by fashion, arent’t we? New rules are created in the game and of course we have to be strong again. So we start dancing with the beast, a tango, a walls, a slow, and in a strong embrace we fall in love!